Elan: London's The Double Club, the Ultimate Pop Up
/London seeks pop-up detente between The West and the Congo. Target opens four Bullseye Bodegas for just four days. These concepts sum up two considerations about modern life: It’s here today and gone tomorrow. And we HATE popups, right?
Ads yes. Concept shops, trendy restaurants, bars — no. These popups are the ultimate in urban cool.
When the chic French lifestyle retailer Collette opened in the Manhattan Fifth Avenue Gap store for a month this fall, that was a pop up. (Sorry my young style setters, but I must educate some of our readers on the vernacular.)
Last Sept. Target opened four Bullseye Bodega designer fashion popup stores in Manhattan for just four fashion-focused, style-drenched days. These stores generate a lot of buzz and must-see urgency, because they are so transitory. They’re even better when the crowds are in town.