While the world is counting floors of Dubai’s new Burj Khalifa, I’m reading about the hymenocallis flower, which is cultivated in the Persian Gulf but according to wiki is a genus of plants in the family amaryllidaceae, now cultivated in the Middle East.

Hymenocallis means “beautiful membrane” in Greek, which refers to the staminal corona that connects the stalks of the stamens for a portion of their length.

The New World hymenocallis flower is said to be the chief muse for Dubai’s grand tower the Burj Khalifa.The plants have spectacular flowers and some species are known as spider lilies. The Pacific Bulb Society confirms the New World genus of hymenocallis. It’s believed that the hymenocallis flower traveled to the Middle East from Latin America, Mexico and other parts of the New World.

There’s no doubt that the hymenocallis flower is an inspiration in Islamic art and today’s gardens. But her origins appear to be from another side of the world. Appearances are often deceiving, and mere plant websites may be wrong.

Burberry’s artofthetrench.comhttp://bit.ly/7ar9xj

The Argument

There’s nothing worse than the pot calling the kettle black, which is the irony of today’s NY Times Critic’s Notebook Why So Stodgy, Prada.com?

Opinion #1: SEO purpose headlines

I agree that on first impression Prada.com’s not nearly as captivating as Burberry’s new ArtoftheTrench. But it’s better than ‘stodgy’, a fact I disputed immediately reading the NYT headline. In reality, the critique doesn’t even discuss Prada.com, and I assume the brand name is used for headline SEO ranking purposes.

Burberry’s ArtoftheTrench is totally fabulous. No wonder it has 3.7 million page views and an Alexa.com of 123,000. Heading over to Alexa.com, the good news on Art of the Trench might be ebbing, but let’s table that topic for a moment.

Opinion #2: No links to key points

The Prada.com kick-in-the-butt isn’t deserved, if you actually visit the website Prada.com.

Could we please have live links NYT? All of your links except Art of the Trench go to internal NYT pages. Readers expect to travel to your reference points in today’s digital world, so links please.

Yes, I know readers might not come back, once you let them fly solo. Digital readers aren’t monogamous and every day we must prove ourselves as a worthy partners, or readers will leave us with slim chances of a reconciliation.