The London Times style session notes that ‘practifashion’ is front and center in what’s hot and what’s not. I think the Times is clever like me, inventing new words in which they dominate SEO in the search term, because there’s no mention of ‘practifashion’ out there, except for the London Times.

Now this will change, as bloggers and other fashion writers jump onboard.

So kudos for being clever and summing up the style mood of a Smart Sensuality woman. (Note: I dominate the term Smart Sensuality, which sounds far more luscious than practifashion, don’t you think?)

Bottom line, we’re saying the same thing, and me first. Sorry, but this is Internet business here, my friends.

The London Times describes the new mood as ” us wanting to look less “I ordered from the look book” and more “stylish girl with a life”. There is an underlying practical agenda, but the fact is, in autumn 2009, it is cool to look like you’ve shopped your closet (or your boyfriend’s), picked up a bargain at Topshop and then splashed out on something that works for real life, rather than on something that makes you look like an oligarch’s wife from the 1980s. (These days, who wants to dress up like a kept dolly who’s never taken the bus?) Practifashion appeals to those of us who love fashion, but who also have to get around on a bike, pound the corridors at work, stop off at Tesco — and don’t want to pretend that we’re anything else. It’s the same instinct that made Havaianas as big in the Hamptons as they are at Greenpeace HQ. It’s why Alexa Chung is more of a fashion leader right now than Kate Moss.”

Alexa Chung