Chandon Garden Spritz's Artisanal, Sustainable Spirit Splash Comes With Bit of Jute
/Ana Paula Bartolucci is the first female winemaker in 60 years at Chandon Argentina, one of six wineries worldwide making sparkling wine under the Chandon label. Hovering around age 30, Bartolucci is poised to give Moët Hennessy — the wines and spirits division of luxury conglomerate LVMH Moët Hennessy Louis Vuitton — a shot of vitamin C with Chandon Garden Spritz, a sparkling wine blended with bitter-orange liqueur
“Our inspiration for this product was the Argentinean love for bitterness,” Bartolucci told the press via Zoom from Mendoza. “We drink maté every day, we drink Fernet and vermouth.” Underscoring her dedication to creating the perfect Chandon Garden Spritz, the winemaker tried 64 recipes before settling on the winner, which has sustainable bonafides, including no artificial colors or aromas.
“I’m really very proud of this recipe because it’s unique: it’s made only with natural ingredients,” the young , visionary winemaker explains. The oranges are grown on a pesticide-free family farm, with dried and fresh rinds going into the blend. The juice is donated to local schoolchildren, while the waste gets used for compost.
“It’s a very artisanal process,” Bartolucci says, confident that these criteria matter to today’s younger wine and appertif drinkers. “It’s very special for me because it reminds me of my childhood, playing with some herbs and spices in the background while my grandmother’s making limoncello and narancello.”
Unlike competitive spritzes made by the host mixing liquor and sparkling wine before serving, Chandon Garden Spritz is blended before bottling. The drink is recommended to be served over ice with a sprig of rosemary and a sliver of dried orange.
Chandon president Sibylle Scherer notes that the new garden spritz also carries half the sugar found in a typical spritz, giving it broad appeal to more health-conscious customers.
AOC learned about Chandon Garden Spritz, as part of our new Earth-Friendly Fibers series, defined as a deep dive into new uses of raffia, jute, — even mushrooms qualify when used as faux leather — in the luxury market and beyond. Every Google search will take us on a new sustainability-related, luxury and artisanal discovery driven by these plain-spoken plants.
In today’s discovery, jute plays a supporting role. On other occasions raffia — or jute — or rattan — will be center stage as the main product.
Jute figures in the packaging presentation of the new Chandon Garden Spritz, which will be served in specially designed, ridged glasses, with Chandon’s signature seven-pointed star engraved in the base. Fans of the new appertif will be able to buy the drink — and its presentation — from July onward through LVMH’s wines and spirits e-commerce site Clos 19. Chandon Garden Spritz’s cooling bag is made from washable paper, jute and cotton, underscoring its natural, sustainable positioning. Thanks to that little jute tie, the new Chandon product is now on Anne of Carversville.
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