Big Think | Apple Is The Top Style/Fashion Icon Of 21st Century

Today’s WWD analyzes winners and losers in the holiday season. Before all the rah rahs come out in press releases, we must remember that the American retail pie is not growing. It shrank substantially and may get back to 2007 levels this holiday season, depending on late-December weather impact.

Because retailers generally held tight on inventories, the profit margins should be better than in past years.

As expected Apple led the pack, making Craig R. Johnson, president of Customer Growth Partners, comment so relevant:

“Apple and Steve Jobs have become huge style leaders,” Johnson said.  “If you realize that fashion is not about fabric but about newness, then you’ll understand why Apple — more so than the Ralph Laurens or Donna Karans — is America’s leading style icon for the 21st century.”

Being an Apple everything user, Anne remains stunned by the entire Apple experience. The image above is of Apple New York, but the same crowds lined up at the new Apple store in Philadelphia.

The idea that the Apple brand has replaced any fashion brand as America’s greatest style icon is an amazing idea. We’re thinking thinking that comment may hold globally as well.

It’s time to update Anne’s article: Victoria’s Secret Is NOT the Apple Brand: