Pyer Moss Open Studio 2 Collection 3 Campaign Lensed by Micaiah Carter (Copy)
/Pyer Moss Creative Director Kerby Jean-Raymond debuted the brand’s Collection 3, titled ‘Sister’, with an open fasting call. Called Open Studio 2, the campaign again invited the brand’s customers and community to get involved in the creative process of the campaign.
Micaiah Carter contributed photography to the campaign; Kerby Jean-Raymond provided creative direction; Sakinah Sela and Antoine Gregory for styling; Jawara for hair direction; Latisha Chong, Matt Benns, Mideyah Chong, Allie Jackson, Shamicka Williams, Roddi W., and Helena Moke for hair styling; Raisa Flowers for makeup; Natalie Hoffman for set design; Katherine Mateo for casting; Alex Ashe for moving image; Anthony Konigbagbe for artistic direction; and Adbur Rahman for production.
Collection 3, the final installment of the trilogy “American, Also.,” was inspired by the contributions of Sister Rosetta Tharpe, the Black woman who invented rock and roll. Following this idea of collaboration, the collection uses artworks by recently exonerated artist Richard Phillips to commemorate his life.
The unisex sneaker — Pyer Moss’ first — got our attention like a traffic light. Called Sculpt 1, the sneaker “embodies the language of Pyer Moss, connecting it to our current reality while demonstrating a glimpse into the future. “ Hypebeast correctly describes the shoe, saying :