The eBay and British Vogue Luxury Resale Synergy Taps a Rapidly-Expanding Market
/Model Yilan Hua is styled by Hanna Kelifa in ‘Sheer Pleasure’, another installment in British Vogue’s [IG] collaboration with eBay UK [IG]. Photographer Charlie Gates [IG] captures the second-life luxury looks that include 16 Arlington, Acne Studio, Bottega Veneta, Helmut Lang, Jacquemus, Maison Margiela, Massimo Dutti, Miu Miu, Nensi Dojaka, Simone Rocha, / Hair by Naoke Komiya; makeup by Claire Urquhart
Luxury Resale Expands
In media reports dated August 12, 2024, eBay revealed a significant increase in searches for statement accessories. Searches for "statement bags" climbed 40 percent, while luxury brand Loewe experienced a 35 percent surge in popularity.
Ebay has sought a bigger piece of the luxury resale market for years, notes expert Pamela N. Danziger, writing for Forbes in March 2024.
The RealReal, Vestiarie Collective and Thredup have loftier online personas in a luxury resale market that garnered $49 billion in 2023 revenue. For all the headlines driven by luxury market revenues in 2023, the luxury resale market was growing at double the pace.
eBay Authenticity Guarantee $500+
EBay’s new authentication process applies to items selling for $500 or more. The eBay Authenticity Guarantee badge will show online for every luxury brand item and applies post-purchase, when the actual authentication process will be conducted.
Citing just one example, a quilted Chanel 19 flap bag exceeded the average sale price for a similar bag by more than 45% last year. Commissions have been raised for eBay’s consignment sellers, They now range from 60% for items under $1,000 up to 80% for things over $5,000, according to Forbes.