Mario Sorrenti Flashes Etro Spring 2022 'Empire of Freedom' Campaign with Indira Scott
/Models and abundant talent takes the state in Etro’s Spring Summer 2022 ad campaign, titled ‘Empire of Freedom’. The reference for Veronica Etro’s spring 2022 collection was London’s Whirl-y-Gig club, launched in 1981 with ties to the Association of Humanistic Psychology. The purpose was to encourage love and peace with “anyone who enjoys dance as a means of self-expression”. VICE ran down the details in January 2016.
Enter Anna Francesca, Bomi Youn, Indira Scott, Lulu Tenney and Sculy Mejia and the the fashion vibe Vogue calls ‘pan-generational nostalgia’.
Stylist Sydney Rose Thomas joins photographer Mario Sorrenti [IG] bringing the Etro campaign to life with creative direction by Macs Iotti.
Addressing the mood of the shoot — and the word ‘freedom’, Etro channels back to London’s Whirl-y-Gig club:
The shots portray individuals, either alone or in groups, capturing the uniqueness of each through colored lights in psychedelic hues. ETRO’s eclecticism and multi-cultural spirit becomes the atmosphere, means and attitude; where everyone can be as they want in this space that gives life to one’s own thoughts and fantasies.