Valentino DI.VA Florence Pugh Rocks Valentino Garavani Campaign 2023 and Met Gala

Florence Pugh, the talented English actress known for her roles in ‘Midsommar’, ‘Little Women’, and ‘A Good Person’, is the new face of luxury Italian fashion brand Valentino. The 27-year-old actor stars in a new campaign lensed by Steven Meisel called "An Encyclopaedia Of Feelings.”

Pugh showcases a range of emotions while posing with Valentino Garavani Rockstud23 bag, styled by Joe McKenna./ Hair by Guido Palau; makeup by Pat McGrath

The partnership between Pugh and Valentino's creative director, Pierpaolo Piccioli, is a natural fit, as the actress often chooses the brand for her red carpet appearances. In an interview with the New York Times, Pugh expressed her initial apprehension about participating in a fashion or beauty campaign, fearing it might not represent her true self. However, she found comfort in working with Piccioli, who allowed her to express herself authentically and not just sell a version of someone else to promote the products.

Piccioli chose Pugh as the new Valentino DI.VA (DI.fferent VA.lues) ambassador because of her authenticity, vulnerability, and fearless self-expression both on and off-camera. This collaboration is about sharing values and standing for the same things, rather than just focusing on aesthetics.

The friendship between Pugh and Piccioli extends beyond their professional collaboration. They first connected through a FaceTime call and quickly felt like they had been friends for decades. Now, they frequently exchange messages and pictures on Instagram, and Piccioli has even become close with Pugh's father.

Florence Pugh's relationship with Valentino and Pierpaolo Piccioli is a testament to the importance of shared values and genuine connections in the world of fashion.

AOC has written about the growing importance of a brand’s values for years now. In a recent discussion about Valentino, we spoke about the HENRYS with Heart: Luxury Brands Selling Democratic Values [[High-Earners-Not–Rich-Yet].

Of course we are inspired and pleased with the idea of Valentino DI.VA (DI.fferent VA.lues). Piccioli has been a leader in these changes, prompting us to write in back in December 2020, Pierpaolo Piccioli Was Woke Before Naming Zendaya as New Brand Face. [Note that Zendaya recently became an ambassador for Louis Vuitton.]

“As a designer I have a voice,” Piccioli said in the moment. “Hopefully a loud one. I want to use it.”

Indeed the creative director is using his voice in so many ways. On the sustainability front, Valentino Vintage announced last week Maison Valentino Vintage Partners With 7 Global Vintage Stores in Exchange Voucher Program.

Returning to Florence Pugh as the new face of Valentino, the actor brings her unique blend of authenticity and fearlessness to the brand, further solidifying her status as a rising star in the entertainment and fashion industries.

valentino’s Pierpaolo Piccioli and florence pugh at met gala may 1, 2023. via valentino ig.

The Piccioli-Pugh Valentino synergy was on full display at the Met Gala Monday night, when the new ambassador made her entrance with Piccolo in a white silk taffeta backless dress with a black silk chiffon bow detail, designed especially for her using 64 meters of silk.

To go along with the look, Florence wore a Valentino black feather crown on her recently shaved head. Now that act takes moxie when your vivacious, blond-haired Valentino Garavani Rockstud23 bag image campaign is everywhere in the same moment.

Call Florence Pugh “reverse-engineered” . . . and in search of unscripted detours. How fresh!

On the Valentino IG, she is described as the face of the Maison and also a member of the Valentino DiVas ‘club’, so Valentino is running on values, not only appearances, and AOC is here for it! ~ Anne