Longtime friend to the House of Balenciaga Michelle Yeoh stepped up for the brand in its Spring 2024 [as described by most] Campaign. A few media have called it the ‘winter’ campaign.

The producer, kick-butt martial artist and 2023 Best Actress Oscar winner for her role in ‘Everything Everywhere All at Once’ Yeoh is now an ambassador for Paris-based Balenciaga at key events.

“I am thrilled to join Balenciaga as a brand ambassador,” said Yeoh in a statement. “For me, fashion is a form of art. It’s not just about a dress but about self-expression, how you feel in the dress, and the values you embody wearing it; it is a way to communicate my work and who I am to the world. Wearing Balenciaga makes me value the artistry and craftsmanship behind every piece. The brand embodies a sense of originality and relevance while always remaining true to its heritage as a couture atelier. It is an honor to partner with Balenciaga.”

In addition to Michelle Yeoh, the new campaign features models and talents Arthur Del Beato, Eva Herzigova, Khadim Sock, Krit Amnuaydechkorn, Malgosia Bela and Soo Joo Park.

The increasingly accomplished photographer Tyler Mitchell [IG] is behind the lens for the campaign, with creative direction by Demna.