Supermodel Kendall Jenner wears Miu Miu favorites styled by Max Pearmain and Miuccia Prada in this fashion story lensed by Alasdair McLellan [IG]./ Hair by Cyndia Harvey; makeup by Lauren Parsons

Kendall’s lead image above is from the Spring 2004 collection and pink star dress below from Spring 2006.

Read W Magazine for all the vintage Miu Miu fashions and also an interview with Eric Wilson titled “Miuccia Prada Talks 30 Years of Miu Miu, Her Greatest Experiment.”

The Lyst shopping app named Miu Miu Brand of the Year for 2022, driven first and foremost by “those miniskirts”. Miuccia Prada Zooms into the Wilson narrative not particularly interested in last year’s minis.

Mrs. Prada is troubled with the idea of presenting post-pandemic fashion as a form of “escapism or entertainment during difficult times”.

“I really don’t like this idea that ‘Fashion is a dream,’ ” Prada says. “First of all, if I have a dream, I want to achieve it, so it’s an objective or a direction. Something that has a strange beauty of who-knows-what-it-is, I really detest.”

At age 73, Mrs. Prada presses on with her convictions that include rejecting the idea of beauty. It’s complicated for the designer and also for this writer, who finds a minute of relief in beautiful prints and colors.

Many customers and fashionistas believe that the Fall 2009 Miu Miu collection was her best.

“It was beautiful,” Prada says. “But probably what I want in my life to attack most is the idea of beauty and sexiness. That is my obsession.”

Miu Miu was launched in 1993 because Prada had to be more serious. It was created to be her playground .

Looking back with Wilson, she notices that the lines between Prada and Miu Miu have blurred—

“because the more they told me that I should differentiate, the more I enjoyed doing in Prada what I should have done in Miu Miu, and vice versa,” Prada says, and grins. “I like to mix up my ideas.” Her desire to avoid trends—or, rather, to lead them—is a strength; but it can also be a weakness, she adds, when her eccentricity causes her to drift too far from the real world.