Louis Vuitton Expands Monogram Vernis and Monogram Denim Y2K Updated Classics
/If you loved the Marc Jacobs at Louis Vuitton years, the world’s highest-valued luxury brand is giving you a big New Years Day 2024 dose of Y2K luxury classics.
Four Louis Vuitton faces — ‘Bridgerton’ actor Phoebe Dynevor, Congolese-Belgian singer and rapper Lous and the Yakuza, Taiwanese singer, musician and actor Nana Ouyang and Shay Mitchell of ‘Pretty Little Liars’ — will launch a new digital campaign on January 1.
Louis Vuitton is reviving its Monogram Vernis and Monogram Denim designs with a range of leather goods, shoes and accessories targeted towards Gen Z consumers who shopped the Monogram Vernis collection launched in 2000 and Monogram Denim, following in 2005.
The LV girls pose playfully on metal swings with repurposed Croissant, Capucines East-West, and Twist West bags. Cleverly incorporated denim fabrics and versatile straps add a 20-years later edge to classic designs.
Reworked Louis Vuitton’s low-slung heels, chunky sneakers and cool slides feature a soft denim monogram that add a cool factor enhanced by belts, caps, bucket hats and more.