Hailey Bieber, FILA’s [IG] global brand ambassador and fall 2023 announced design collaborator with a three-year contract, introduces a new generation to its iconic, best-selling Settanta jacket.

Italian-brand FILA’s heritage-style Settanta debuted in 1976, made popular by legendary Swedish tennis star Bjorn Borg.

The drop comes in advance of the Summer 2024 Paris Olympics, where Coco Gauff on Tuesday, March 19, became the first player to qualify for the US tennis team.

The new FILA campaign also coincides with the upcoming tennis-themed ‘Challengers’ film opening on April 26.

AOC dropped a trailer for the film — delayed by the Hollywood writers strike — in Zendaya’s bold and sizzling ELLE US 2023 September fashion story, lensed by Steven Klein.

Styled by Dani Michele, Bieber is lensed by Renell Medrano [IG] in classic FILA colors of red, white and blue. / Hair by Bryce Scarlet; makeup by Nina Park

Hailey puts yellow on the court as a fashion dazzle against the classics, along with a hues of blues stripe Settanta.