Models Adwoa Aboah, Lina Zhang and Beyoncé Ambrose headline the Chloé FW2022 campaign, styled by Camilla Nickerson. Zoe Ghertner [IG] captures the campaign images which offer only subtle clues to the main message of Gabriela Hearst’s focus: environment and the climate crisis.

AOC has written previously that Hearst and Stella McCartney are frequently traveling on the same moonbeam, when the issue is planetary health.

Gabriela Hearst — unlike McCartney — is committed to using leather in her clothes because her supplier is credentialed by the EU and the leather is sourced from meat industry by-products. Here is Chloé list of key manufacturing partners.

Remember that Chloé is proudly a B-certified corporation, holding themselves to a much-higher, public standard of ethical behavior than most fashion labels. Here is the latest Chloé sustainability report, issued in June 2022.

Rewilding and Land Management at Chloé

What we missed about Gabriela Hearst’s fall Chloé collection, is that Hearst was leading the way on the topic of ‘rewilding’, an important focus also embraced by McCartney, who is rewilding her own property in Britain.

Gabriela’s own experience of being brought up on her mother’s ranch in Uruguay impacts her ethics on land management.

“My mom’s place is full of wildlife, because she never overgrazes, so it’s regenerative,” she said. “When people talk about regenerative agriculture, I know it firsthand.”

Chloé used only recycled cashmere in her knitted sweaters and skirts. The barren ground on which the models are standing in these images is referencing this concept of overgrazing and a total depletion of the soil.

Nature is not stupid — and she IS an ecosystem and not the gift that keeps on giving. Barren now across huge amounts of Mongolia’s vast grazing land, there is no more grass for goats.

Buy Recycled Cashmere

If you back up and look again at the first two images above, AOC may be totally off base, but it seems there is an environmental message from Zoe Ghertner and the creative team about the environment, fashion and land management.

AOC has been working on a comprehensive look at regenerative land projects worldwide. And we pledge to readers that — just as we turned down a longer-term financial opportunity last week on acrylic nails — we will only promote recycled cashmere on Anne of Carversville.

There is no way we can track every item featured in a campaign or fashion story on this website. But we will not knowingly accept any money now or in the future to promote unrecycled or unsustainable cashmere, without explaining why we’ve done it. ~ Anne