Taylor Hill takes the spotlight in Banana Republic’s Summer 2024 ad campaign. Hill, who married Daniel Fryer in 2023, poses with Ibby Sow, Marlon Teixeira and Melodie Vaxelaire for the fashion shoot in Mérida, Mexico.

Photographer Josh Olins [IG] is behind the lens.

About Mérida, Mexico

Mérida is the vibrant capital of the Mexican state of Yucatán, an international city of creative souls from Mexico, America and across Europe.

The city was founded in 1542 by Francisco Montejo y Leon as a Spanish colonial city on the site of the ancient Maya city of T'ho. The city quickly became an important political, cultural, and economic center in the Yucatán Peninsula.

Throughout its history, Mérida has been influenced by various cultures, including the Maya, Spanish, and more recently, Lebanese and French immigrants. Today, Mérida has a vibrant cultural scene, and rich culinary traditions that blend indigenous and European flavors.

Banana Republic CEO Search

Banana Republic CEO Sandra Stangl was relieved of her position late last week, by Richard Dickson, Gap Inc. president and CEO. Stangl arrived at Banana Republic with a strong background in home retail at both Restoration Hardware, now RH, and Williams Sonoma.

In spite of achieving a significant presence with home goods and furniture inventory at Banana Republic, buzz has persisted that the category was not performing well.

In the fourth quarter of 2023, Banana Reported generated net sales of $567 million, down 2 percent compared to the year before. Comparable sales were down 4 percent. Banana’s full-year net sales of $1.9 billion were down 8 percent versus 2023. Comparable sales were down 7 percent, according to WWD.