Adela, Arnie, Sarah Pose In H&M Fall 2020 Modern, Vintage, Crafted Fashion

Models Adela Stenberg, Arnie Jeng and Sara Blomqvist showcase eight core pieces from the H&M Fall Fashion 2020 collection. Inspired by beautifully crafted lace dresses from the 1930s, each piece has vintage details such as mutton sleeves and ruffles transformed with modern, voluminous cuts.

H&M’s commitment to the future of sustainable fashion is a key attribute of the Fall 2020 Collection. In a color palette of off-white and strong black as a contrast, the lace, jacquard and wool in the collection are made from more sustainably sourced materials, reflecting the company’s commitment to using recycled materials, with 100% recycled or sustainably created materials by 2030.

In 2019, H&M Group collected 29,005 tonnes of textiles for reuse and recycling through our garment collecting initiative — equivalent to about 145 million T-shirts.

The collection launches 10 September and will be available in stores worldwide and online at hm.com.