Vogue Brazil March 2023 Honors Their Own Fashion Designers in 'Bossa Nossa', by Pedro Napolinario

Models Ana Flávia, Ana Patrocino, Carmen Mina, Gaia, Juliana Ribeiro, Rosario S, and Shirley Pitta star in ‘Bossa Nossa’, styled by Daniel Ueda. Photographer Pedro Napolinario [IG] is in the studio for Vogue Brasil March 2023. Rita Lazzarotti provides fashion direction./ Hair and makeup by Helder Rodrigues

The fashion story runs 17 pages with a focus on 34 Brazilian brands that elevate natural fashion. We shouldn’t assume that ‘natural fashion’ is sustainably-made fashion.

Rather, natural fashion reflects the Brazilian pov or “attitude, celebrating identity, colors and values with materials, fabrics and volumes that elevate national fashion to the ultimate power.“ That’s a good word salad, but Brazil — just like America — is today a deeply divided country.

It absolutely inspiring to see straw and raffia materials combined with other ‘natural’ materials that reflect the country’s diversity. The images are strong and engaging.