Mona Tougaard Fronts Alberta Feretti Spring 2023 Campaign by Rafael Pavarotti

Italian brand Alberta Feretti unveils its Spring Summer 2023 Ad Campaign with top model Mona Tougaard in the spotlight, styled by Poppy Kain.

Candice Lo is director of the campaign video, with Rafael Pavarotti [IG] turning his lens on Tougaard. / Hair by Ali Pirzadeh; makeup by Ana Takahashi

Alberta Feretti is not known for ‘zesty’ colors, but Spring 2023 finds her in breakout mode. Always signatured for feminine, fluid silhouettes, Feretti looks more modern in the new season.

Not reflected in the 2023 ad campaign photos was an expanded closet offering that included sporty, casual looks.

Pavarotti’s own eye reads modern in the campaign and the background tint works well. Again, not Alberta Feretti — which makes the campaign fresh.