LOEWE [IG] creative directors Jack McCollough and Lazaro Hernandez introduce a series of images, captured by photographer Talia Chetrit [IG] as visual vibes of their approach to expressing the DNA of the LOEWE brand.

“This teaser stands as an opening gesture, the outset of a new dialogue,” the American designers and founders of the Proenza Schouler brand expressed. “The campaign begins to define a tone, a spirit, and the beginnings of an intent.”

The expressed sensuality is clear to the naked eye and it teeters on an expressed homoeroticism for an opening statement.

The designers continued with WWD: “In it lies a vibrancy and tactility rooted in craft that feels fundamental to the house, a sunniness and sensuality that feels inherent to its Spanish roots, and ultimately an optimism and spirit that we recognize as deeply personal to us as individuals,”

In casting their teaser, the designers selected “individuals whose fresh and nascent quality spoke to the idea of new beginnings, something hopeful and unfolding.”

That list is under age 35, and primarily European. Actor Isla Johnston, age 18, has been tapped for Baz Luhrmann’s ‘Joan of Arc’. Johnston has a major interview and digital cover in the September 2025 issue of Vogue US. Scottish actor Lewis Gribben joins the cast, in advance of Ridley Scott’s “Blade Runner 2099” on Prime Video.

Add British actor Erin Kellyman, who will appear in Scarlett Johansson’s directorial debut “Eleanor the Great”; American actor, writer and director Eva Victor, who won acclaim for “Sorry, Baby” when it premiered at Sundance earlier this year. Victor was born in Paris but her family moved to San Francisco where she grew up; actor Megan Northam, who received a César nomination for her role in the film “Rabia; actor Orlando Norman, currently appearing in season two of “Silo” on Apple TV+, and Canadian actor Théodore Pellerin, a star of Xavier Dolan’s “It’s Only the End of the World.”