Fresh off her March 2025 cover story celebrating Vogue Brazil’s 50th anniversary, supermodel Adriana Lima is back in the spotlight — a vivid, hot pink style statement — for Marc Jacobs.

Marc Jacobs and Stephen Sprouse go way back, all the way back to Jacobs’ years at Louis Vuitton. The dynamic duo first shared creative vibes for the Louie Vuitton Spring/Summer 2001 show, releasing graffiti-covered pieces across the house's signature monogrammed accessories.

Frankly, it’s a statement about the Louis Vuitton hierarchy that they took a deep breath and said ‘yes’. The positive revenues further convinced them that these two crazy dudes knew what they were doing. In early summer 2024, Marc Jacobs reached out to the Stephen Sprouse estate, proposing the release of a classic Marc Jacobs tote bag with the phrase ‘Grant me the serenity to chill’ executed Sprouse-style in a green colorway.

Yet again, Marc Jacobs lovers bought into the legendary collab.

Dial forward to 2025, when Jacobs considered the possibility that this creative synergy with Sprouse had long legs and was eager to run yet another relay. It’s a done deal, and Marc Jacobs has delivered the bag in a new colorway that’s an electrifying, neon pink, rebel-loving style statement.

The bag is hot and sexy, just perfect for Adriana Lima’s new-bride status. Like Stephen Sprouse X Marc Jacobs wanting to run another relay, Lima is up for the challenge, too. Alasdair McLellan styles the shoot by Nick Newbold [IG].