The Spring Summer 2025 collection from Louis Shengtao Chen is considered to be the young designer’s most successful offering since the launch of his brand in 2021

One readily sees the polished synthesis of Chen’s technical skill, creative vision, and commercial viability in this presentation for the December 2024 issue of Vogue China [IG].

Model Jiahui Zhang is styled by Vogue China senior fashion editor Xiao Siduo in this elegant fashion story ‘The Hidden Fantasy’.

Zhang appeared in Sabata de Sarno’s first Ancora campaign and further work with Gucci.

From Xinjiang, China, the photographer Hailun Ma [IG] has lived in New York City since 2013. She captures the sensual, architectural tensions of the SS 2025 Louis Shengtao Chen "Echoes in the Fog" collection./ Makeup by Beata Xu.

After graduating from high school in Beijing, the young designer learned about London’s Central Saint Martins, applied and was accepted to pursue his interest in fashion design. Back in China due to COVID, the designer’s close friends Zipeng and Tasha from Labelhood, encouraged Chen to develop his first collection.

Labelhood’s founder Tasha Liu’s incubator, retail store and fashion week showcase “has become an integral launchpad for Chinese designers to take off at home and abroad,” writes Vogue Business.