On Thursday rumors that Zendaya had made a major luxury brand move were confirmed, with Louis Vuitton announcing her as its newest house ambassador.

Master photographers Mert Alas and Marcus Piggott captured Zendaya as the face of its Capucines bag, shot in color-saturated, cinematic images of blue sky and a quiet Mediterranean backdrop at the restored 1929 Roquebrune-Cap-Martin house, designed by Irsh architect Eileen Gray./ Hair by Raoul Alejandre; makeup by Antoinette Hill

The Golden Globe–winning actor’s career is in fifth gear, with two highly-anticipated films this year. ‘Challengers’, a Luca Guadagnino–directed tennis drama [‘Call Me by Your Name’] will release in August on August 11, 2023. Zendaya stars with ‘The Crown’s’ Josh O’Connor and Mike Faist ‘West Side Story’ in a tennis tournament in which her husband faces off against her former lover.

The second installment of Denis Villeneuve’s ‘Dune: Part Two’ will now debut on November 17, 2023. Zendaya’s Chani from the first installment stars with Timothée Chalamet returning as Paul Atreides.

Speaking about her Louis Vuitton appointment, the ‘Euphoria’ star said: “I remember growing up around LV campaigns,” she shares. “There was this one that I loved from the early 2000s of Naomi Campbell, and she’s like sprawled out over a trunk. I can still see it. I can see the image in my head and I remember seeing it in magazines as a kid.”

The Capucines bag launched in 2013, with an emphasis on understated elegance and also versatility as it morphs into a top-handle, crossbody, or shoulder bag throughout the day.

Campaign video music : Urge Overkill - “Girl, You’ll Be a Woman Soon”

“I prefer to have my hands free,” Zendaya told Vogue of her bag preference. “So either I have a small bag—like a crossbody, that I can take with me everywhere. As long as it can fit my phone, lip gloss, and a little camera.” When the star does opt for a larger handbag, she adopts a go-big-or-go-home mentality. “I am one of those people that like to fill their bag. I gotta put my computer in it, I gotta put this, I gotta put that. So I’m either going all or nothing. I’ve gotta have options. I need options.”

Zendaya’s first Louis Vuitton campaign may be about speaking words of love to her Capucines bag, but her strong and sexy woman fashion choices rock the images.