Brazilian Mega Talent Iza Covers Vogue Brazil June-July 2022 Lensed by Lufré
/Singer, songwriter and dancer Isabela Cristina Correia de Lima Lima — stage name IZA [IG] — covers the June-July 2022 issue of Vogue Brazil. Photographer Lufré [IG] is behind the lens, with beauty by Mika Saro.
11 hours of shooting, 30 people, 5 clothes racks, 120 hangers and 8 fashion production bags are just some of the numbers that make up the backstage of the cover story styled by Rita Lazarotti. The title ‘Poderiza’, is a play on the Portuguese word ‘poderosa’ [powerful] and Iza’s name.
About to release a second studio album, Iza’s creative decisions rise above the new Tik Tok dance or Instagram trend. Her last single, “Fé”, released less than a week ago, has over 4 million YouTube views. Even if the singer accumulates superlative numbers, she promises the world that she does not measure success by them.
“[It is] necessary to get rid of the judgment of others and what the algorithm says you need to do to succeed in terms of numbers. You need to have the courage to be an artist”, Iza reveals in her Vogue Brazil interview.
Authenticity — an overused word at this point — is a way of approaching life that Iza has lived with deeply. “I had to lose the fear of failing to start singing.” Her rise has also been controversy-free, writes Vogue Brazil.