Models Jessica Stam, Maty Fall, Rianne van Rompaey and Sherry Shi are center stage in Max Mara’s Fall Winter 2022 campaign. Photographer Ethan James Green [IG] is in the studio, capturing the quartet wearing teddy bear coats, graphic knits and wide-leg pants designed by Ian Griffiths.

Ethan James Green’s new book ‘Bombshell’ is available for preorder from the publisher.

Max Mara says about its famous fabric used not only in coats but also pants and jackets: “The secret of the success of the iconic Teddy Bear Coat is its unique, enveloping shape and premium fabric. A perfect blend of extremely soft wool and alpaca or camel fibres on a silk base that strikes the perfect balance between glamour and functionality.

Vogue Business reported in July 2022 that Max Mara was one of 17 brands who scored 0 percent on the Fashion Transparency Index. Note that this is not a sustainability grade, but a willingness to report specifics about production and business processes. There is no mention of sustainability on the Max Mara website, or the corporate Max Mara Fashion Group.