Luxury brands including Gucci, Nike, Prada and more are launching special collections to honor and celebrate the Lunar New Year arriving on February 1, 2022.

Gucci Tiger Collection

The Gucci Collection leaves no doubt that soon we will herald the Year of the Tiger, with an 80-piece collection. Creative director Alessandro Michele is giving new life to a 1960s archival design of a tiger print by Vittorio Accornero, the artist and illustrator behind the House’s signature Flora design.

Breaking: Although the photo shoot itself was overseen by an animal welfare association has asked Gucci to stop using wild animals in their ads. Wild animals are not pets, they say. AOC is writing up he article 1/13. See WWD.

Many commenters say that the Gucci Year of the Tiger Campaign, lensed by Angelo Pennetta [IG] references a children’s book Judith Kerr’s ‘The Tiger Who Came to Tea’. All products from this special Gucci Tiger collection will be wrapped in themed packaging and special labels adorned with the all-over Gucci Tiger print.

Christopher Simmonds worked on art direction for the campaign. The Gucci Tiger collection can be viewed at Gucci.com. As with its recent The North Face collab, all packaging in this collection is eco-friendly.

Gucci Supports Lion’s Share Fund

In February 2020, Gucci joined The Lion’s Share Fund, a unique initiative raising much-needed funds to protect endangered species and their natural habitats.

A third-party animal welfare organization, @americanhumane, monitored the set on which animals were present in photographing Gucci’s Year of the Tiger campaign. The organization verified that no animals were harmed in creating this visually-exciting campaign

Chinese Zodiac Tiger Traits

The third animal in the 12-year cycle of the Chinese Zodiac and calendar, the Tiger is known as the king of all members of the animal kingdom in China. If you were born in 1962, 1974, 1986, 1998, or 2010 — or are a baby in the making — you are a Tiger.

The Tiger represents strength, courage and the power to rid the world of evil. This year’s tiger specifically is called a Water Tiger, which inspires a strong sense of self-esteem and desire to acquire knowledge .

Gucci Tiger Pop-Ups

Retailer Holt Renfrew Yorkdale and Holt Renfrew Vancouver will host dedicated Pop-Up experiences in Canada that feature the Gucci Tiger collection, while stores in New York Wooster, Chicago Michigan Ave, Las Vegas Forum Shops, Santa Clara Valley Fair, and Manhasset boutiques will also feature Pop-In creativity to bring the Gucci Tiger into closets across North America.