Irina Shayk Smolders in Naked Cashmere's Naked in September Fall 2021 Campaign

Top model Irina Shayk introduces direct-to-consumer brand NAKED CASHMERE’s Fall 2021 campaign, lensed by David Lipman [IG]. Alex White styles the neutral color palette of charcoal grey, earthy truffle, and olive green for the Naked in September campaign./ Hair by Jacob Rozenberg; makeup by Tatyana Makarova

NAKED CASHMERE states that their cashmere yarns carry certifications for being sustainable, fair trade and animal welfare guidelines. Outer packaging is made of recycled cardboard, and Naked Cashmere’s unique reusable biodegradable inner sleeve is designed to help protect and store clients’ cashmere so that it lasts forever.

AOC just ran a PETA search on NAKED CASHMERE, which came up empty — which is GOOD. That doesn’t imply any kind of PETA endorsement of NAKED’s cashmere. It means there’s not any overt hostility of PETA towards the company revealed in a Google search. It does exist with other companies selling cashmere products.

In 2020, NAKED CASHMERE launched CASHMERE REBORN, the company’s first-ever recycled collection for women. Constructed from post-consumer yarn that’s sorted by fiber length, shredded, and then re-spun back into 100% cashmere yarn, CASHMERE REBORN customers lower further their impact on the environment.

“It was a little tricky for us, as most recycled cashmere is not 100% recycled,” President & Creative Director of NAKED CASHMERE, Leslie Gifford told Forbes. “Generally you can find 90% recycled cashmere with 10% either wool or 10%-40% virgin cashmere. To get 100% recycled cashmere, you have to be able to sort the fibers to assure using the longest fibers. The companies that don’t sort the fiber-by-fiber length can’t offer 100% cashmere. Our reborn cashmere is GRS (Global Recycle Standard) certified and 100% cashmere.”