Marc Jacobs 'The Color Collection' Takeover of The Surf Lodge in Montauk

Courtesy of the Surf Lodge

Montauk’s The Surf Lodge has undergone a Marc Jacobs ‘Color Collection’ makeover. The Hamptons’ party spot even hosts a Blue Crush Jacobs made with vodka, blue curacao, coconut liquor, lemon juice, pineapple juice, and coconut water. A server wearing a Marc Jacobs t-shirt will deliver the knock-out punch to your eager hand.

Do not jump into the vintage pink convertible waiting outside — planning a spontaneous getaway down RT-27. Smart-girl Surt Lodge owner, Brazilian-born Jayma Cardoso has stashed away the keys where party people will not find them. Perhaps she’s handed them off to creative director Sasha Benz.

The beach adjacent to The Surf Lodge’s bar is outfitted with navy blue and army green umbrellas and pillows, with hotel rooms housing a bubblegum-pink hued TV and nautical-themed decorations. Surf Lodge’s onsite boutique houses only Marc Jacobs products from the collection, including totes, camera bags, and dad caps.

Related: Viviane Sassen Captures Marc Jacobs Pre-Fall 2021 ‘The Color Collection’ June 2021

Dancer Christian Yav is among the airborne models styled by Ib Kamara in Marc Jacobs ‘The Color Collection’ of Pre-Fall 2021 athletic pieces. Viviane Sassen [IG] is behind the lens in for this bodies in motion photo shoot. / Hair and makeup by Irena Ruben