Zimmermann's Cannes Store | Nicky and Simone Interview in CR Fashion Book China
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Models Mao Xiaoxing and Shayna McNeill are styled by Carine Roitfeld in a glossy, easy-on-the-eyes visual Zimmermann fashion feast lensed by Sebastian Faena for CR Fashion Book China #3 2021./ Hair by Damien Lacoussade; makeup by Fay Bio-Toura
Writing for CR Fashion Book, Vienna Vernose profiles Nicky and Simone Zimmermann are Bringing a Taste of Australia to Cannes.
Vernose writes about sisters Nicky and Simone opening their 23 store, 30 years later:
. . . the relationship between Nicky and Simone stands as a palpable example of the familial warmth that is injected into the Zimmermann brand ethos. Their effervescent and high-spirited personalities bubble off each other in bursts of laughter and recalling past moments. It’s reminiscent of the same welcoming energy that the Zimmermanns have infused into their brick and mortar storefronts from Sydney to St. Tropez.
That energy and graciousness also infuses the Zimmermann’s understanding of their international customer. She identifies as a woman and feels empowered in prints, colors, embellishment. In these days of gender-bending style, Nicky and Simone are clear-eyed about the identity of their brand.
“We knew we had a customer that transcended beyond Australia that balanced what we were doing. It’s that belief in ourselves that we were able to make something outside of just Australia, to open stores in other places, and to appeal to the same kind of girl we knew in Australia,” said Simone. The house has become a fan favorite across the world for its ability to make any woman feel beautiful in their Zimmermann for whatever the occasion. “All the conversations in the design room are about trying to make people fall in love with a dress, when they do, they remember how they feel. It contributes to having a beautiful day, nice lunch, a fantastic birthday, enjoying a christening or wedding,” said Nicky. “I find it to be such a powerful thing to wear dresses that you find beautiful and feel beautiful in. It gives you real strength and changes the mood of your day. For us, that is how we use feminism in what we do, it empowers women to make them feel beautiful, strong, and confident. I mean when people tell me that, that is like the best compliment we could get.”
