Kate Moss Channels Serge Gainsbourg in Saint Laurent SS 2021 Campaign by Juergen Teller

Kate Moss fronts a vibrant, graffiti street art campaign for the Saint Laurent ‘s Spring/Summer 2021 collection. Photographer Juergen Teller captures Kate in designer Anthony Vaccarello’s hip, rebel-woman cool for hipsters of all ages.

The Saint Laurent photoshoot happens on Paris’ graffiti-rich Rue de Verneuil, home to one of the original 20th century provocateurs Serge Gainsbourg. Daughter Charlotte Gainsbourg — whose mother is Jane Birkin — has a long history with Saint Laurent. Charlotte joined Kate Moss for the Spring/Summer 2019 Saint Laurent Menswear Collection show in New York Harbor’s Liberty Park on the Jersey side.

The Guardian interviewed the famous daughter in ‘Charlotte Gainsbourg: ‘Everything now is so politically correct. So boring’. If you look carefully at the new ad campaign, you will see Serge Gainsbourg peeking peeking over Kate’s fuzzy shoulders.