Blumarine: An Italian Brand on the Move Fall 2021 and Spring 2022
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Vogue called Blumarine’s fall 2021 collection‘Gutsy’.
So are the women who love wearing it.
Nicola Brognano’s Fall 2021 collection for Blumarine was full of stimulating contradictions. As a member of the generation of young creatives reshaping the Italian fashion landscape, the designer has been focused on waking up Blumarine from its doldrums to reinvigorate the brand with a fresh sensuality and visual appeal.
AOC is the last fashion voice to underestimate the power of strong photography. Harley Weir’s visuals of the spring 2022 collection got our attention last weekend. [See the flow link end of these fall 2021 images.]
These fall collection images by Teresa Ciocia and featuring Paula Anguera do Blumarine fashion-speak with a similar pov.
There is no doubt in our minds that expressed sensuality is on the move after a years-long slumber. A revamped and refreshed Blumarine can be a key player in that trend. ‘Gutsy’ is a word that Vogue used to describe Blumarine’s fall collection and the woman who wears it. This vision became clearer still for Spring 2022.
Related: Blumarine Takes Flight in Spring 2022 Images by Harley Weir for Numéro Berlin AOC Fashion
Blumarine’s Nicola Brognano’s fashion lust is reserved for the 00s but with a twist: “My Blumarine is more dirty, bitchy, sexier.”
Fashion News at AnneofCarversville.com
Creative Director Nicola Brognano arrived at Blumarine in 2019, prepared to invigorate the beloved 90s brand that had lost its luster. Brognano’s fashion lust is reserved for the 00s, a time when the Italian designer was obsessed with Britney Spears, Lindsay Lohan, Paris Hilton and the era of ‘Mean Girls’.
AOC’s reference is important because in the words of the designer to a Vogue reviewer: “My Blumarine is more dirty, bitchy, sexier.”
“I was obsessed with them when I was younger (in Southern Italy),” he explains about Spears, Lohan and Hilton. “Even growing up and thinking about becoming a fashion designer, I have always wanted to make women feel as sexy and powerful as they were.”
When he first arrived at Blumarine, Brognano brought back from the dead Blumarine’s butterfly top. [Did you know that Google also brought back Feedburner from the dead, and AOC is running our RSS feed on it?]. The designer told Dazed that Versace has its Medusa and Blumarine has its butterfly.
By every measure, Brognano’s Blumarine rehab is working out just fine, with pop culture powerhouses like Ariana Grande, Dua Lipa and Rihanna signing on as clients.
Stylist and collaborator Lotta Volkova is always described has having a “sharp and Knowing eye for the cheeky and surreal”, according to Vogue’s Liana Satenstein. That pov about Volkova is universal.
Photographer Harley Weir IG] joined the Blumarine Spring 2022 fashion passion party in Milan, shooting these atmospheric images for Numéro Berlin.
