Hiandra Martinez Grabs a New Fall Coat Lensed by Yelena Yemchuk for Porter Edit
/Rising model Hiandra Martinez is styled by Gabrielle Marceca in ‘Out of the Blue, a collection of must-have coats from JW Anderson, Nanushka, Nina Rici, Prada, Proenza Schouler, Salvatore Ferragamo, Stella McCartney and more.
Photographer Yelena Yemchuk is in the studio, with Tilly Macalister-Smith narrating the fashion story. Of special interest above and below is Stella McCartney’s ‘Faux-Fur’ (lawsuit-free) patchwork coat.
“Faux fur is now produced so well that there is no reason to wear real fur,” says Stella McCartney. “It is now modern and fashionable to wear Fur Free Fur, and I really believe people’s attitudes towards this topic are quickly changing.” As consumers look for more sustainable fabrics, the demand grows for designers to deliver more ethical and desirable options. And McCartney, of course, has built her business around responsible production. Her patchwork chestnut, navy and beige faux-fur coat with rounded collar looks fabulous and feels luxurious to wear. A long-time advocate of faux fur, McCartney champions the use of fur-free Koba: “Koba is made of plant pulp and recycled polyester and uses around 30 percent less energy and 63 percent less carbon emissions. It’s also completely biodegradable, which is incredible – and we are the first brand to use it.”