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‘The Way We Wore’ is no ordinary lockdown selfies editorial. These are selfies for a cause. Models Adut Akech, Kate Moss, Helena Christensen, Karlie Kloss, Xiao Wen Ju, Joan Smalls, Christy Turlington Burns, Gigi Hadid, Karen Elson, Irina Shayk, Imaan Hammam, Rianne Van Rompaey, Paloma Elsesser, Mariacarla Boscono, Bella Hadid, Lily Aldridge, Amber Valletta, Ashley Graham, Candice Swanepoel, Stella Maxwell, Pooja Mor, Kendall Jenner and Shalom Harlow are styled by Dena Giannini under the creative direction of Alec Maxwell for Vogue UK’s July 2020 issue.

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British Vogue Editor-in-Chief Edward Enninful explains the online auction in collaboration with Sharon Wolter Ferguson’s HEWI (Hardly Ever Wore It).

I’ve been so touched to see how my own industry has been rallying during the pandemic. Some of fashion’s leading models are taking part in a special British Vogue project to raise money for NHS Charities Together and the National Association for the Advancement of Colored People, by each selecting a look from their own wardrobe to auction off. I am delighted to reveal a galaxy of catwalk stars who have self-documented – in spectacular style – and written about treasured pieces in the July issue of the magazine. Their at-home photographs are so joyful, and their choices so personal, I hope you will all be encouraged to bid and raise funds for these worthy causes.

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Vogue’s’ digital creative director-at-large Alec Maxwell worked with style director Dena Giannini on the story, liaising with every model to make sure that each piece they were proposing to donate had a special backstory, and discussing how the pictures would be styled for the accompanying imagery. Each model took their own pictures on their phones, as they would an ordinary selfie.

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When it came to looking for a partner to work with on the auction element, the British Vogue team wanted to collaborate with an organisation which would dedicate as much care and attention to the project as the models had. The British luxury resale website HardlyEverWornIt.com instantly sprang to mind, as many of Vogue’s fashion editors had purchased items from its polished edit of high-fashion pieces in the past. They were only too happy to help.

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Products were shipped to the HEWI headquarters in London from models’ homes in Nebraska and Nashville, Pennsylvania and Puerto Rico, Amsterdam and Adelaide. The Restory breathed new life into the personally prized possessions before each treasure was photographed.

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In the case of the charities, the choices were clear. The British Vogue team was united. In their own words:

When it came to a charity, the Vogue team was in agreement about NHS Charities Together. We, like everyone in this country, have been so heartened by the NHS’s incredible response to the Covid-19 pandemic, and we wanted to show our support. Fifty per cent of the proceeds will go to this worthwhile cause, which feels especially poignant in the month that an NHS midwife features on the cover of Vogue, as part of a cover story that celebrates everyday heroes. And, in light of the recent brutality against black Americans, and in an effort to root out systemic racism here in Britain and across the world, we will also be donating 50 per cent of the proceeds to the National Association for the Advancement Of Colored People (NAACP).

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The Way We Wore auction, in collaboration with Hardly Ever Worn it, launches on Tuesday 9 June at 2pm BST and will remain open for 72 hours.

You will have the chance to bid on pieces, which start at £50. You’ll also be able to purchase a limited-edition print of the selfies that appear in the magazine’s July issue, priced at £50. One hundred per cent of the funds raised will go to NHS Charities Together and the NAACP – so please give generously.