Luma Grothe Fronts Superdry SS2020 Campaign Lensed by Boo George

British brand Superdry puts top model Luma Grothe and Louis Baines center stage for their Spring Summer 2020 campaign, styled by Raphael Hirsch Boo George captures the duo in Superdry’s vintage Americana styling with Japanese-inspired graphics.

Our icons, your way. Showcasing Superdry's new direction, the BE ICONIC range champions crisp tailoring and classic military styles, which are reimagined to ...