Henrik Purienne
/ Anne Enke
Henrik Purienne
Henrik Purienne Instagram
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Where Heritage Is Proud, Celebrate It
The Fall 2022 campaign with models Mica Arganaraz and Sam Mallos, shot by photographer Henrik Purienne in Palm Springs, CA was described by the Etro family creatives as “our road to nowhere towards faraway worlds, sun-drenched as far as the eye can see, strong in the nomadic and curious spirit that has always pushed us forward, because it is never the destination that counts, but the journey itself”.
There’s a rich taspestry of Italian DNA roots at play in Etro in this moment, even if the brand is now majority-owned by LVMH-backed L Catterton. So goodbye to the Etro family and hello to Marco de Vincenzo.
America’s top models hijack locker room classics and on the road denim essentials, beloved from sea to shining sea. The ensemble poses in M Magazine’s 'Le Goût du Monde' biannual issue combining travel and fashion, gastronomy and perhaps a dash of politics.
Models Ashley Graham, Carolyn Murphy, Hailey Bieber, Majesty Amare, and Olivia Taylor are styled by Emmanuelle Alt in ‘American Beauty’, lensed by Henrik Purienne./ Hair by Hikaru; makeup by Homa Safar
If you fancy Graff High Jewelry will ball gowns and not a summer cashmere sweater, WSJ Magazine says “think outside of your self-imposed, where to wear high jewelry rules.” AOC believes that finding the right pairing is crucial or you will look like you are auditioning for a rerun of ‘Dallas’. No offense, Dame Joan Collins.
The winning backdrop in most of these images is a cream, mushroom, ivory or similar neutral-colors, luxe-yarns summer sweater — preferably sustainable from a brand like Loro Piana.
Models Lala Olsson and Lary Muller are lensed by Henrik Purienne in soft-lens, soothing images that assure us nary one eyebrow will be raised in the best country clubs — if you have the quiet moxie to take the plunge.
Model Natasja Madsen felt the healing power of sun and sea, lensed by Henrik Purienne [IG] in late summer 2021 as ‘Under the Sun’ for My Magazine Denmark [IG]..
Top model Rianne Van Rompaey covers the November 27, 2021 M le Magazine du Monde in a fashion story that honors the ‘90s. M’s IG describes the 1990s as a “decade of demanding style, of which the Japanese designers were the masters. A clean style, a little cerebral, overflowing with energy. For uncompromising elegance.”
The 1990s Were a Setback on Many Fashion Fronts
Some have pointed out that this decade of demanding style demanded size 0 bodies in fashion magazines. The size 4-6 supermodels were increasingly no longer the body types favored by fashion editors and the fashion business leaders who sought to disempower the supers.
Many of us are digging our feet deeply into the pavement, determined to NOT have any 90s redo in a literal sense.
AOC believes that an entire rollback to size 0 white women models tripping over each other for prime time exposure will not happen in the age of social media. Then again, AOC didn’t believe the January 6 insurrection at the US capitol was possible. And we never believed that Donald Trump would become president.
