Freja Beha Erichsen Fronts 'Painted in Prada' Pre-Fall 2020 Campaign

Freja Beha Erichsen Fronts 'Painted in Prada' Pre-Fall 2020 Campaign

Prada releases its Pre-Fall 2020 campaign ‘Painted in Prada’, featuring Freja Beha Erichsen. Olivier Rizzo styled the shoot with creative direction from Ferdinando Verderi. Fashion photographer David Sims is behind the lens for the original images photographed in London on February, 13 2020.

The campaign is “engineered to react to a changed world, reflecting a fusion of the human hand and eye with technology - each equally important, a hybrid means of communication, expression and creativity,” writes the Prada website.