Pierre Cardin has died in France at the age of 98. The Italian-born, naturalised Frenchman approach fashion like an American Always associated with 60s modernism, Pierre Cardin preferred geometric shapes and motifs, resulting in futuristic designs not bound by the female form.

Experimental and not always practical, leaning unisex in shape and attitude, Pierre Cardin’s design vision was beloved by 60s feminists. Known for his endless licensing deals and creating the business model behind today’s biggest luxury brands, Cardin resonates deeply as an out-of-the-box 60s thinker, a man willing to challenge the dictates of tradition and social expectations around how a woman should dress.

Cardin’s short-skirts, boxy shape was flattering to a range of women’s sizes and body types. His clothes were sexy and flirtatious, free-spirited and liberating with an accompanying dose of modern modesty.

Pierre Cardin, Designer to the Famous and Merchant to the Masses, Dies at 98 Ruth La Ferla New York Times

5 Things You Didn’t Know About the French Design Legend Pierre Cardin Vogue US

Pierre Cardin: Future Fashion The Brooklyn Museum