Sainsbury's Supermarket Launches 'Meat-Free Butchers' Pop-up For World Meat-Free Week

London’s Sainsbury’s supermarket is launching its first vegan pop-up MEAT-FREE BUTCHERS, serving sausages, mince, fillets, burgers and other delicacies not derived from animals.

The pop-up will be located at the chain’s Bethnal Green branch from June 21 to 23, honoring World Meat-Free Week (website). Sainsbury staff will serve 20 animal-free products including BBQ-pulled jackfruit, chorizo-style Shroomdogs, meatless bacon, veggie ribz and Moroccan vegbabs .

Each purchase will be weighed and wrapped, creating a traditional butcher experience, complete with cooking demonstrations and recipe-sharing.

In other sustainability news, Sainsbury’s has unveiled plans to end the use of difficult-to-recycle, dark-colored plastics across fresh foods by the end of 2019 and all fresh foods by March 2019. Black plastic trays will be replaced with recyclable alternatives by years-end, with black ready-meal trays replaced over the summer.