Lachlan Bailey Captures Anna Ewers For H&M In Sedona, Ahead of Fall 2019 Immersive Theater Project

Top model Anna Ewers is ahead of the H&M fashion pack, lensed by Lachlan Bailey, already in Sedona, Arizona in advance of H&M’s post-Paris Fashion Week Fall 2019 presentation. March 11-13. This is one strategy for making the fashion press a captive audience, ready for some R&R in Georgia O’Keeffe country.

" Presenting at Paris Fashion Week has been a great experience for us and we have always put ourselves to the test over the years " - said Kattis Bahrke, marketing manager at H & M. " It's always important for us to test new ways to surprise our customers and fans - this was the right time to change and explore a new format - it's very exciting for us to be able to show the collection in Sedona, Arizona, because it's part of the concept of the same collection. "

The early Ewers shots witness a unique natural spectacle that has inspired: the new collection with its mica and minerals in subtle but gorgeous colors of the southwestern desert. Guests will be encouraged to become participants of the show that will enveil and create a memorable, lasting story for H&M.

Page, Arizona Photo by Wolf Schram on Unsplash