Super-feminist Priyanka Chopra Goes Lip Gloss Only For Allure, Has Choice Words For Women

Self-identifying 'super feminist' Priyanka Chopra covers Allure magazine's first digital cover package with a strong message to women about the need to change how they view themselves. 

Posing on the Greenpoint waterfront in Brooklyn, Chopra's only makeup was moisturizer and lip gloss, hoping to extend the conversation about how beauty impacts identity. 

“A lot of the things media has perpetuated have created false standards around beauty. People that have not grown up seeing themselves in the space have a harder time accessing self love and acceptance. That's something we really push,” Allure's digital editorial director Kelly Bales tells The Hollywood Reporter. “It's been a huge mission for Allure — how can we right some of these wrongs of the past, re-educate both ourselves and our audience to have a larger scope of what we consider beautiful?”

Chopra discusses how women have been conditioned to think about the need to constantly change themselves. "We’ve always been treated as second-class citizens. We’ve always been told that only one of us can win and only the best one will get the cutest boy … Can we for a second love ourselves and say ‘I do not need all of these magazines to tell me to how to lose the weight or how should I starve because I want to please a man?’”

The 'Quantico' actress, 35, advises readers: “Start with just recognizing what you’re doing. That’s called self-hate, self-doubt, you’re berating yourself. We have enough people doing that to us anyway, why do we need to do it to ourselves? Love yourself, ladies. You're your best friend.”

That’s why Bales felt Chopra was the ideal cover star; because she, too, feels vulnerable and is on the same journey of self-acceptance.

"When Priyanka and I got into this conversation, we were in her trailer after wrapping, just passionately talking like, 'This is so messed up! We're conditioned! We start doubting ourselves and having all of these negative voices in our head!” Bales says. “Since that day, even I personally have been walking around, and when I find myself feeling insecure, I'm like, 'Wait, this isn't real. Priyanka thought she looked ugly, so I must not look ugly.' It's this amazing tool; that day with her has continued to inspire me to keep up this fight of changing these definitions.”