Victoria's Secret Pulls 'Perfect Body' Campaign Days Before Annual Fashion Show Flies To London
/
Victoria’s Secret Pulls ‘Perfect Body’ Campaign Days Before Annual Fashion Show Flies To London
Anne Signed the Petition
Having moved in the last two weeks, I didn’t have time to post the social media dust-up around the Victoria’s Secret ‘perfect body’ campaign.
There was only time to post the campaign on Facebook and sign the Change.org petition — joining 26,000 other women and men who found the new ‘perfect body’ campaign subconsciously preying on women’s well-established insecurities about their bodies to be just that — a psychologically predatory ad campaign.
Thanks to three young Brits who launched the Change.org petition, Victoria’s Secret has pulled their ‘perfect body’ campaign and replaced it with a more inclusive one.
According to the campaigners, the advert failed “to celebrate the amazing diversity of women’s bodies by choosing to call only one body type ‘perfect’.” They asked for the ad’s message to be changed, and for an apology from the company. As of Friday afternoon, the petition had attracted more than 29,000 signatures. US underwear company Dear Kate responded in turn, posting their own version of The Perfect Body, showcasing a variety of body types.
