Activist Ads Challenge Fashion Industry On Child Labor Saying 'A Dress Shouldn't Cost A Childhood'
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Timed perhaps with the Cannes release of Livia Firth’s ‘The True Cost’ Fashion Industry documentary, the Brazilian affiliate of the children’s rights group Save the Children — known as Abrinq Foundation, has released a series of public-service announcements about the realities of under-aged labor in the fashion industry.
Created by Lew’Lara\TBWA the fashionable images show a child peering through the stylish stripes that serve to enslave worldwide in the global pursuit of fashion fashion. The São Paulo agency says the project’s intent isn’t to criticize the fashion industry, but to ‘draw the attention of the people for a cause so serious as child labor.’
Coupled with the hashtag #Dress4Good, the campaign encourages members of the public to post ‘positive fashion-forward images’ on their social media.
