Tiffany Commits To Sourcing Transparency For Diamonds .18 Carats and Larger

Tiffany & Co appears on AOC frequently, given their significant contributions to wildlife conservation, frequently working with superhuman Doutzen Kroes. Tiffany & Co understands that younger customers have different values from their parents and grandparents, when the topic is inclusivity and responding to our global climate crisis. These younger customers are also concerned about the sourcing of their products in an industry known for some heartless business practices around the world.

The Fifth Avenue jeweler has now committed to full transparency around the origins and ultimately the journey from mining to a sale at Tiffany & Co of all of its diamonds (0.18 and larger.

The diamond’s provenance will be listed directly next to the stone in stores, and a unique serial number, invisible to the naked eye, will be laser-etched on the gem’s surface. By 2020, the jewelry house vows to share the entire craftsmanship journey of each diamond, including cutting and polishing workshops in addition to the mine’s location.

The Fifth Avenue jeweler has now committed to full transparency around the origins and ultimately the journey from mining to a sale at Tiffany & Co of all of its diamonds (0.18 and larger.)

“Through transparency in sourcing and craftsmanship, we hope that people will further understand the important journey of a Tiffany diamond, and its positive impacts around the world,” said Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co.

Elephant Love: Doutzen Kroes Launches Phase 2 Of Tiffany's #KnotOnMyPlanet

In 2016 supermodel Doutzen Kroes launched her #KnotOnMyPlanet campaign, created to support elephant conservation. Tiffany & Co came on board as a major sponsor and collaborator.

“We tie a knot when we don’t want to forget,” Doutzen said in the 2016 launch, explaining the campaign’s slogan. “We’ve been forgetting the elephants, and if we don’t do something now, they will disappear.”

The 2017 #KnotOnMyPlanet campaign launched in August with Tiffany & Co. developing key pieces to support elephant conservation. The New York jeweler has committed at least $1 million of sales to the Elephant Crisis Fund

“In the face of political uncertainty, those of us in the business community have a responsibility to keep moving forward,” Anisa Costa, chief sustainability officer and president of the Tiffany & Co. Foundation, explains. “From taking bold action on climate change to supporting organizations working to protect biodiversity and precious land and seascapes, Tiffany will continue to use the full power of its brand to bring attention to these critical issues.”

“Socially conscious consumers are demanding higher levels of sustainability and activism from companies today," Costa adds, "and the Save the Wild collection is an exciting opportunity for us to both increase awareness and financially support an issue we care deeply about."

Shop the Tiffany Save the Wild Collection