Is The Mother Denim Collaboration With Mothers2Mothers For Real? Only An Angel Knows The Answer

Is The Mother Denim Collaboration With Mother2Mothers For Real? Only An Angel Knows The Answer

I assume this is all legit but there is no mention of the mothers2mothers project on the Mother Denim website, although these Candice Swanepoel photos are on the landing page.

On the Mothers2Mothers website, there is no mention of the project under Latest News or elsewhere on the website. Note that designer Victoria Beckham — whose life was changed forever by her trip to Africa — did make her second visit to m2m in November. In August, Beckham auctioned over 600 items from her closet to support the charity.

There is no press release about the Mother Denim collaboration, not a m2m blog mention. Mum is the word, and on the face of it — the Candice Swanepoel/Mother Denim collaboration is no match for the professionalism of the Toni Garrn for Closed Denim Jeans #youandmegirl Campaign in Burkina Faso. Neither is it a match for the Russell James NOMAD Two World project.

A brand — and this includes me with the reboot of my GlamTribale jewlry and gift collection after the death and disorganization associated with my business partner — must be very careful NOT to use the predispositions of Smart Sensuality people to support brands involved in activism, global engagement and support for poor women in a hype-driven, self-serving way.

Note from Anne: This is how you do it.

Toni Garrn For Closed Denim Jeans - #youandmegirl Campaign In Brukina Faso