Sølve Sundsbø Shoots 50's Style Cover Of London's Luncheon Debut Issue

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Sølve Sundsbø photographs the debut cover of of Luncheon Magazine, a new independent , oversized magazine that "has the air of a 1950s issue of Vogue or Life", writes the New York Times. Editors-in-chief Frances von Hofmannsthal and Thomas Persson imagine Luncheon from Shoreditch's Rochelle School in London.

“It’s partly inspired by Brassaï’s imagery of café society in the 1920’s,” says Persson about the cover shot, which shows models wearing clothes from Gucci’s spring 2016 collection. The cover lines appear in a traditional format that mimics the design of a lunch card.

 

Inside Luncheon

'Portrait of a Hostess' features photographer Lee Miller, photographed by her second husband, the surrealist artist Roland Penrose at her countryside home, Farley Farm House in East Sussex. 

"This is when fashion is treated like The National Geographic -- with a long lens," says Persson of the Roe Ethridge photo story. The title 'Lunch Is for Wimps' comes from the 1987 film 'Wall Street'. "It's hamburgers meets Vetements meets Manhattan meets a ton of makeup," adds von Hofmannsthal. "It's marvelous."