Lauryn Hill Launches 'Woolrich: American Soul since 1830', Along With Capsule Fashion Collection
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Pennsylvania's Woolrich brand has launched a new, exciting campaign called 'American Soul'. In a superb move, Woolrich has tapped singer-rapper Ms. Lauryn Hill to kick off her first fashion campaign "Woolrich: American Soul since 1830. Hill, who says she has been sewing her own clothes for five years, also designed a capsule collection for the American heritage brand and added her voice to the launch of the collection in North America and Europe.
For the ad, she wears Woolrich outerwear with her album cover art screen-printed on pieces, including the Silverton Coat and the Arctic Parka. The styles also feature bold text and embellished appliqués on shoulders and sleeves.
Photographed by Jack Davison at West 175th Street in New York City’s Washington Heights, the campaign imagery evokes Hill's 1998 “Doo-Wop/That Thing” music video. The five-time Grammy winner is pictured with a bold red lip, blue eyeliner, a fur-trimmed hoodie and red Buffalo check coat, among other items, in the stylized campaign.
