Gucci's Alessandro Michele Taps Ignasi Monreal In 'Utopian Fantasy' Spring/Summer 2018 Campaign
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Gucci's creative director Alessandro Michele continued the brand's undiluted embrace of extravagant artistry, unveiling yet another brilliant ad campaign for Spring/Summer 2018. This season Gucci taps Ignasi Monreal to create digital paintings that mimic great paintings from the Pre-Raphealite era to the Renaissance to Surrealism and beyond.
The January 2018 launch campaign is meant to conjure a “Utopian Fantasy” with a focus on three elements: the earth, the sea, and the sky in a series of imaginative landscapes. The beautiful works would be just at home in a sci-fi magazine as they would in a museum, making this campaign yet another tribute to an explosion of creative artistry in the fashion world -- a high-voltage sip of optimism and confidence in our Trumpian world.
