Alessandra Ambrosio & Eddie Redmayne Celebrate Omega's Seamaster Aqua Terra Watch 15th Anniversary
/
Alessandra Ambrosio & Eddie Redmayne Celebrate Omega's Seamaster Aqua Terra Watch 15th Anniversary
Omega Watches has tapped Alessandra Ambrosio and Eddie Redmayne to be the faces of its new Seamaster Aqua Terra campaign for women and men, respectively. The Seamaster watch has been an important staple for Omega for the past 70 years. The Seamaster Aqua Terra model was created in 2002, making this year Aqua Terra’s 15th anniversary.
The luxury watch market has struggled to maintain its relevance as a status must-have and also in the "context of geopolitical and economic instability", advises LVMH shairman Bernard Arnault. Omega is owned by Swatch, who predicts strong growth for the brand in 2017. The Financial Times notes thatSwatch is notoriously overly-optimistic in its business projections.
Thomas Chauvet, head of luxury goods equity research at Citigroup, told FT: “It feels like the industry is only at the beginning of downsizing, but the numbers are less bad and investors want to believe we’re at the bottom. “There has been too much price inflation without innovation over the past decade. There is a danger of too much complacency — after all it was a technology company, not a Swiss company, that launched smartwatches.”
