adidas Launches What Could Be Most Disruptive Product In The World: Futurecraft Loop Trainer

adidas Launches What Could Be Most Disruptive Product In The World: Futurecraft Loop Trainer

adidas shares the good news that Spring 2021 will be the launch date of its first fully recyclable trainer that comes with a never-ending lifespan. Let’s hope that America has a new president then, who has already announced that the US is rejoining the Paris Climate Agreement.

The adidas Futurecraft Loop trainer is a collab with Parley for the Oceans — an organisation working to raise awareness of the threat to the world’s oceans – to create the shoe, which will be made from reclaimed marine plastic waste.

“Taking plastic waste out of the system is the first step, but we can’t stop there,” said a statement from Eric Liedtke, executive board member at Adidas. “What happens to your shoes after you’ve worn them out? You throw them away – except there is no away. There are only landfills and incinerators and ultimately an atmosphere choked with excess carbon, or oceans filled with plastic waste. The next step is to end the concept of ‘waste’ entirely. Our dream is that you can keep wearing the same shoes over and over again.”