American heritage label Coach loves New York, unveiling its new Spring/Summer 2018 campaign, shot by Steven Meisel with an intention to "capture the tenderness of New York City." Meisel brings an all-star team to the campaign with creative direction by Fabien Baron, styling by Karl Templer, makeup by Pat McGrath and hair by Guido Palau.
The campaign features select pieces from the sprawling collection, including its homages to NYC street artist Keith Haring featured on bags, satin bombers and tees. The highlight of the Haring tribute is undoubtedly Coach’s new signature, which sees the timeless Coach pattern juxtaposed with Haring’s artwork “Tea Rose” rivets and matching hardware throughout.
Additionally, the brand’s biggest showpieces of this season are prominent, like the reimagined handbags that were first produced in 1972, with styles ranging from the Camera bag to the Mailbox.
Keith Haring was an American artist whose pop art and graffiti-like work grew out of the New York City street culture of the 1980s. Haring’s art blasted into hearts and minds with optimism, loud bursts of color, and bold graphic lines, fast-tracking his art career as a member of the underground art circuit where fashion, art, and music collided and collaborated.