Eye | Blondey McCoy's Burberry Manhattan Murals | 'Here We Are' In Hong Kong & Paris | Gobbetti on Luxury
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Burberry has teamed up with British artist, designer ande pro-skater Blondey McCoy for a three-mural collab in Manhattan. Celebrating the holiday season, the murals will be in place through December.
The 19-year-old London-based model and skateboarder for brands like Palace, Adidas and Supreme
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Burberry's new CEO Marco Gobbetti, plans to change the luxury brand's focus away from competing with brands like Polo Ralph Lauren and move it head-to-head with Louis Vuitton and Gucci.
Consumers Prefer Either Luxury Itams or Mass-Market Brands . . . The Mid-Market offering No Longer Has A Place With These Consumers
Gobbetti, who comes to Burberry from the French house Celine, says consumers either wear H&M or Zara, top-end luxury brands -- or a mix for a creative look. The middle is a dead as America's closing shopping malls.
Burberry, one of the fashion industry's most successful turnaround brands in the early 200os, has lost its pep, says Gobbetti, who is searching for a new designer.
“You want someone crazy to come in and break the mould,” said Michel Phan, professor of luxury marketing at the Emlyon Business School in France. With luxury brands captivated over Gucci's delightful and dramatic transformation.
“Young people in the fashion world don’t want to buy the same trench coat that their parents had.”
